Radio Ratings

We’ve both been participating in radio ratings testing for the past week. We listen to very little radio outside of baseball season… but it’s been fun to document just what snippets we do listen to in the car on the way from A to B. There was an interesting piece on the local independent station last night covering the elections.

What’s been almost staggering is that we’ve received numerous reminders in writing and by phone to complete the survey and mail it in, including a total of $4 in “incentives,” spread out over the course of a few days, to get us to do this.

I’m off to Maine tomorrow, leaving the cats in the care of Numenius. Blogging on my part may be sporadic for a few days…